As we draw down on 2021, I am sure many are going to take to social media to express the difficulties of the past two years. While I am fully aware of the pain experienced by so many (including myself), these uncertain times have left me with a bittersweet resolution. With all the loss 2020 and 2021 brought, I have always been a “silver lining “ person and I am thankful that this positive outlook stayed with me over the last two years. 

My silver lining for 2021, was the opportunity to take a big step in my career . Even though we were all still trying to adjust to the new normal in such unprecedented times (a word we are all so over), I decided to grab life by the horns and grow in my career. Indeed, I was both grateful and blessed to have this opportunity in such a difficult time.

I thought to close off my 2021 year as CEO of Just Rewards Loyalty, I should share with you some of my learnings and a little bit of the attitude and mindset that has kept me and my team going as we rebranded and rebuilt our agency, gearing up to take on new and exciting adventures in the future.   

Everyone freely tells us to follow our dreams. Let’s just say if I did exactly that, I would still be reconciling a set of accounts somewhere!

We must be open to the fact that sometimes our dreams may take a detour without us even realising, and our trajectory shifts toward more than we could have ever imagined for ourselves.

Be open to those lessons and changes that life will bring about, embrace the opportunity to learn something new, to make a new connection and to become someone you hadn’t quite imagined! It may not be exactly what we asked for, but it doesn’t mean it won’t be as, if not more, exciting, and fruitful.

2021 has taught me that if you are not the most hardworking team player when things are tough, you won’t be considered when difficult decisions need to be made. Most employers have been faced with some tough decisions in the past two years and so many of our people are still recovering from the impact of the COVID-19 pandemic, in all its forms. My point is make sure you do your part to stay top of mind, contribute to the greater good, lend a hand and share your knowledge, put your best foot forward everywhere you go and approach your work with passion and authenticity.

Going in to 2022, remember the value of relationships. It doesn’t matter who you are approaching for new business, how many big titles are on that Teams meeting, just be you. Be sincere, believe in what you are selling, and be passionate about it. Nurture relationships with your clients and colleagues because those are the people you can rely on when budgets are tight. They will remember the care you treated them personally and their business with.

So my dear friends and colleagues, as 2021 draws down, I want to take this opportunity to wish everyone a blessed festive break and may we come back in 2022 more cognisant of the silver linings.